We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the causes you support. Our ultimate goal is to build a stronger community for all your local businesses, and the charities you…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on your community. Our ultimate goal is to build a stronger community for all your local businesses, so let’s share that story with…
I attended the EntreEd Consortium Forum in Oklahoma City with the National Consortium for Entrepreneurship Education. The session on engaging businesses with school entrepreneurship programs generated a lot of interesting thoughts for me as a business owner sitting in on a discussion among educators. Businesses are desperately interested in skills in the workforce. It’s a natural…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, we’re going to shine a spotlight on another local business near you. You can do this on Facebook or Instagram, or on your store’s own website….
Last week, I attended the EntreEd Consortium Forum in Oklahoma City with the National Consortium for Entrepreneurship Education. I was there because I believe small towns don’t need kids who will graduate high school or return from college, then look around for a job. We need kids who will graduate, then look for an…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Let’s get started using the Shift Your Shopping logo on your social media accounts, especially Facebook. First we’ll need a Shift Your Shopping logo. Here’s my favorite version,…
A downtown retail store owner told me she closes at 5 pm because she hates to stay later. She gets to work at 8 am most days, and so at 5 pm she’s ready to go home. She doesn’t like to delegate at all, she told me, and she wouldn’t ask anyone to do anything…
You don’t have to settle for a normal business. Rural businesses are exploring new shapes, new locations and new ways of doing business. Here are six innovative ways people are building businesses in small towns today. 1. Pop-ups These are temporary business that may last from just one day to several months. You’ve seen short-term…
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