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Small Biz Survival

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Small Biz Survival

The small town and rural business resource
  • What to do when festivals and events block your store
    customer service | entrepreneurship | marketing

    What to do when festivals and events block your store

    ByBecky McCray August 10, 2015March 12, 2025

    This article is a reprint from my separate weekly newsletter, called A Positive View of Rural. It’s not the same as this you’re reading right now. Once a week, I send this other email to deliver practical steps to shape the future of your town and share the products and services I offer to help you….

    Read More What to do when festivals and events block your storeContinue

  • Plan for zero
    entrepreneurship | planning | rural | survivors

    Plan for zero

    ByBecky McCray July 27, 2015June 30, 2015

      There will be times in business when your income is zero. You might as well plan for that right now. For farmers, a wheat crop might be entirely hailed out, and they may lose the entire year’s income. They have to plan for that or it’s going to put them out of business. The…

    Read More Plan for zeroContinue

  • Opening soon sign
    entrepreneurship | resources | rural

    2 online resources for starting your business

    ByBecky McCray July 20, 2015June 29, 2015

      Everyone faces challenges when thinking about going into business. Being based in a rural area adds some special challenges. You may not have immediate access to anyone who can sit down with you in person. You can’t just drop in on a small business support center, because there probably isn’t one for 50 miles…

    Read More 2 online resources for starting your businessContinue

  • Don’t judge rural business trends without including non-employers
    entrepreneurship | rural | trends

    Don’t judge rural business trends without including non-employers

    ByBecky McCray July 13, 2015June 30, 2015

    Daily Yonder reported recently that the number of rural businesses declined.  The article is very good with detailed analysis. But I was struck by what it didn’t talk about: non-employer businesses. You know, self-employed people. Self-employment is a critical part of the rural business picture, moreso than in urban areas. Stephan J. Goetz predicted that 25%…

    Read More Don’t judge rural business trends without including non-employersContinue

  • columnar pad bookkeeping. Photo by Becky McCray.
    entrepreneurship | organization | rural

    Half-year’s resolution: get finances under control

    ByBecky McCray July 6, 2015June 29, 2015

      Take this simple quiz. When I think of last year’s tax return time, I’d say it was: A breeze. I just printed out one or two reports and answered a few questions from my tax preparer. A bit of a mess. I had to do some work to catch up and then answer a…

    Read More Half-year’s resolution: get finances under controlContinue

  • The customer came back, but the owner missed the point
    entrepreneurship | mistakes | rural

    The customer came back, but the owner missed the point

    ByBecky McCray June 29, 2015December 16, 2021

    This is a story from the “You may have missed the real lesson” files: A business owner mentioned taking a walk in their own downtown on a Saturday evening after dinner. Apparently, it was a popular time for walking downtown because the business owner saw folks peering into the front window of their own business….

    Read More The customer came back, but the owner missed the pointContinue

  • Why your small town needs co-working
    community | economic development | entrepreneurship | rural

    Why your small town needs co-working

    ByBecky McCray June 22, 2015May 26, 2022

      Coworking is like shared office space, except it’s more than that. Coworking works best when it’s a community, too. If you’re trying to build more entrepreneurship in your town, coworking is a smart place to focus. A new study from Emergent Research and partners showed that coworking spaces are human spaces. “The key finding…

    Read More Why your small town needs co-workingContinue

  • Podcasting basics
    rural | social media

    Podcasting basics

    ByBecky McCray June 15, 2015May 13, 2018

      Your fellow reader Rhonda Howell asked for tips, tricks, and sound advice for podcasting. Since I’ve dabbled with podcasting on and off since 2006, I wanted to offer my opinion on some basics. Step 1. Know what you want to say. Have a purpose for your podcast. Write down the reason you’re creating a podcast. What…

    Read More Podcasting basicsContinue

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