I’ve got a new email technique to help those of you who get a crazy amount of email every day. It starts with a framework I’ve used before. Have your email sorted automatically, before you ever see it, into groups based on the frame of mind needed to act on it. Frame of mind might…
“Man, getting iPads was like discovering fire,” Lance Morgan, CEO of Ho-Chunk Inc., told me years ago. It’s still true that tablets can revolutionize business, but they can also be a boost to your personal productivity. We talked about ways to use tablets in retail businesses, and this time we’re talking about ways you can…
Guest Post by Deb Brown, Webster City, Iowa, Area Chamber of Commerce My friend Kevin told me a story. Kevin has just bought the business he’s worked in for over 15 years, located on Main Street in my small town, Webster City, Iowa. He’s renamed it Interior Spaces because he’s a decorator and he…
I run a retail store in a small town, and I love technology. That’s why I came up with these ten ways you can put an Android tablet or iPad to work in your rural retail business. 1. Take payments at the Point of Sale Throw away your old cash register. A tablet makes…
Today is National Agriculture Day in the US. I’m proud to be in agriculture as a rancher here in Oklahoma. I’m also proud of the role that agribusiness plays in small towns all over the world. Agriculture is a key part of rural prosperity. Ag-based businesses in the US are almost unbelievably diverse. farms ranches…
This is another list of ideas that came from a question by a real business owner. How do you get the word out about events in small towns? They were kind of stuck for ideas, past having the Chamber of Commerce send an email and creating a Facebook event. So what else could they do?…
Businesspeople want to know why they ought to pay dues to a business association. The association wants to know why businesses that don’t pay should reap any benefits. When an association helps produce events, advertises, puts up signs, produces brochures or maps, all the businesses profit from the betterment of the town whether they…
Our friend Leslie McLellan shared a question from one of her Lake Arrowhead Village locals who will be opening a new gift shop. “We would like to have a Grand Opening weekend event special at the end of April. Other than having special sales, we’re at a loss for what to do. Do you have any…
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