We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Christmas is this week. Customers are busy beyond belief. Rather than talk about your business, put the focus on you as a person. Tell about one of your…
A reader wrote in to ask about helping with his family business: I am looking at taking over the grocery store my grandfather started 76 years ago. He has passed on and my mom is getting older. I am planning on moving back to my home town of 350 people in the next few years…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, introduce one of your people, the people who work for you or work with your customers. If you’re the only one in your business, introduce yourself!…
We all know what rural towns need, right? They need jobs, and to recruit some manufacturing, and they have a huge poverty problem. Right? Well, no. At least that’s not what rural people told me. Earlier this year, I ran a survey of subscribers and visitors here on SmallBizSurvival.com. Over 200 people who identified themselves as…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Your customers matter a lot to you. And they have great stories. Now, the story doesn’t even have to be related to what you do. It can be…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, let’s do a throwback. Tell your founding story. How did your business come into being? How were you founded? Who was involved in your early history?…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. In the USA, this weekend is Small Business Saturday. (Canada celebrated last month, and the UK is holding out for Dec 5. Australia is taking the whole month…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the local businesses that help you do business. Think about all the other businesses you rely on. Who sells you supplies? Who…
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