The narrower your niche, the wider your opportunity. After I wrote that story, Darrell Hyatt asked a great question: Sheila Scarborough and Darrell Hyattshare a laugh at dinnerat BlogWorld Expo 2010 When you narrow your niche, how do you find the clients inside it? Let me walk you through an example, from my own business […]
Archives for October 2011
How to boost holiday sales
Holiday season is rolling up on us. How will you make the most of it? Barry Moltz asked me if I could share some tips local business could use, and of course I said yes. I started with being human, forming a real connection to your customers. And you might recognize a few other points […]
Come share in the Brag Basket
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one October 14-16, 2011. Even though I call this the Brag Basket, it’s not really about bragging. It’s about sharing. An Oklahoma Cherokee basket. What can you do in the Brag Basket? introduce yourself share some great […]
Banding together
By Jon Swanson Leon was the high school band director in a small town in Iowa. He started working on his Master’s degree. He figured out some research topic that sounded good, that was like all the rest of the Master’s research projects around. His adviser said, “Forget that. Everyone is doing those kinds of […]