Yes, I know you do business in a small town and all the locals know where you are. But if you also do business with visitors and tourists, it’s up to you to make yourself easy to find. 1. Get a good sign. Make sure it’s clear and readable. Include your business name or category. Not […]
Archives for July 2010
You cannot script enthusiasm
By Jon Swanson Nancy and I went out for supper. Because we had a free birthday burger at Red Robin, that’s where we went. Ryan, our server, was great. He was friendly at a volume which didn’t include other tables. He answered food questions thoughtfully, even providing a caution about what often happens in cooking […]
Old Spice vs Fast Company
I don’t often weigh in on big corporate issues, but there are some good lessons from two contrasting recent promotions. Fast Company is a well known forward-thinking business magazine. Conventional wisdom says they should have succeeded in a social campaign. P&G is the corporate behemoth behind the brand Old Spice. They should have had trouble […]
Waiting for you to share in the Brag Basket
Even though I call this the Brag Basket, it’s not really about bragging. It’s about sharing. I started this so you can introduce yourself, share some good news, or congratulate a friend. The basket is open all weekend, from July 16-18, 2010. Speak up and add yourself or another deserving soul in the comments. We […]