You are not your target market. This simple sentence is powerful.
Quit hanging around with your own people. Go find the customers.
I see many business owners or freelancers talking to their peers online and not talking to their target market.
For example, I hear photographers saying they are hanging around online photography forums. Unless other photographers are your target market, that’s not marketing. (It might be research or networking, but those are different goals.)
Think about (better yet, track) where you spend your time online. Are you talking mostly with peers? Do you spend your time talking with others who do the same thing? That time does not count as marketing. Redirect your marketing time to listening to and interacting with your target market.
How do you find your target market online? You ask them. Sounds simple, but few businesses actually do it.
You are not your target market: How to get more volunteer participation.
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