Owning a business is often part of a person’s dream. The appeal of business ownership comes from a variety of reasons including independence, being the boss, money, and family time to name just a few. Yet there is a substantial gap between starting a business and still be running that business five years later. Statistics […]
Know Why You Are in Business
Do you know why you are in business? What a silly question! You’re in business to make money, right? Well, yes. If you are in business and want to stay in business, then generating a profit is necessary. But is that what you really want from your business? Not all business owners focus on the […]
Seven Steps to a Small Business Tagline
There are lots of ways to market your small business, personal contacts, business cards, advertising, social media, or storytelling just to name a few. All of these and much more are done to create awareness, bring customers in the door and build your brand. One element of that effort needs to be your tagline. A tagline […]
Passion and Profitability Required in Small Businesses
A common question I get asked is, “What small business should I start?” My typical answer is: “Think about starting a business around something that sparks your passion.” I have a valid reason for giving that answer. The small business you start will take an incredible amount of time. Plus, as you build the business, […]
