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Small Biz Survival

The small town and rural business resource
  • A diverse group receiving awards from a city council
    community | rural

    Why does nothing ever get done in this town!

    ByPaula Jensen October 12, 2019October 7, 2019

      By Paula Jensen Having a passion for rural community development and leadership is what drives my personal and professional life. My personal vision statement reads, “I will be a clear voice for rural people and places by mobilizing and empowering rural changemakers to build vibrant communities.” It has taken me a number of years, a…

    Read More Why does nothing ever get done in this town!Continue

  • Paula Jensen
    community | rural

    Wishing vs. Hoping your town will improve

    ByPaula Jensen July 27, 2019July 21, 2019

    Is there a distinction between wishing and hoping? Wishing is feeling or expressing a strong desire for something that is not easily attainable. It’s like wishing to win the lottery but you don’t buy a ticket. Hoping is to look forward with desire and reasonable confidence that something can happen. You can hope that you win the…

    Read More Wishing vs. Hoping your town will improveContinue

  • A tray of cookies on a craftsman-style table
    entrepreneurship | marketing | rural

    Need a downtown business idea? Try a Cookie Crawl

    ByBecky McCray July 22, 2019July 22, 2019

      Our friend Maury Forman of Washington state, sent us this idea from Madras, Oregon: On February 16 the Madras Downtown Association and Petite Sweets hosted the first-ever Cookie Crawl. Participants paid $5 and received a box and map that listed all the locations where the beautifully decorated cookies were available. Petite Sweets decorated cookies…

    Read More Need a downtown business idea? Try a Cookie CrawlContinue

  • A girl smiles while eating a meal at Eagle Butte, South Dakota.
    community | rural | trends

    What’s the Life Expectancy of Our Community?

    ByPaula Jensen June 22, 2019June 2, 2019

      Guest post by Paula Jensen I remember in 1997, just following the birth of my second son, when more than one elder in my community told me, “It is so sad that your children will never graduate from Langford High School like you did!”  Those comments told me that the local leaders were questioning…

    Read More What’s the Life Expectancy of Our Community?Continue

  • How to publicize your biking trails before they’re finished
    economic development | marketing | rural | tourism

    How to publicize your biking trails before they’re finished

    ByBecky McCray June 10, 2019June 9, 2019

      Have you got a “coming soon” biking trail? Or a biking trail that is not completely finished yet? Well, don’t keep it a secret! A couple of places I’ve visited lately, I’ve heard about trails that are in the partially-finished stage. Some segments of the trail have been improved, others are still rough. “Once…

    Read More How to publicize your biking trails before they’re finishedContinue

  • A list of project pitches: 1. Upper floor tours. 2. Bike rentals. 3. Permanent info booth. 4. Food truck festival. 5. Jazz equipment.
    community | economic development | entrepreneurship | finance | rural

    How $5 and a bowl of soup can rebuild your community

    ByBecky McCray June 3, 2019June 2, 2019

      Have you heard of “soup” events? People pay a small amount, say $5, to attend a local pitch event. Local groups pitch their ideas, everyone votes, and the winner gets the money. The real winner is the community, of course. It boosts activity, gets people talking to each other, builds momentum and rewards people…

    Read More How $5 and a bowl of soup can rebuild your communityContinue

  • People moving along a picnic serving line
    community | rural

    Getting people to mix at an event

    ByBecky McCray May 27, 2019May 26, 2019

      Holding an event and want to get people to mix across some divide? Put the drinks and plates on one side, the food and cups on the other. See what you did there? You’ve separated the food from the plates, and the cups from the drinks. This simple trick of making people move around…

    Read More Getting people to mix at an eventContinue

  • Post signs with your tourism hashtag where visitors will see them
    marketing | rural | social media | tourism

    Post signs with your tourism hashtag where visitors will see them

    ByBecky McCray May 13, 2019May 2, 2019

    This one is a simple idea that came up when I was visiting Cathlamet, Washington, population 553: Post your local hashtag where visitors will see it. The Cathlamet Chamber of Commerce does an awesome local photo contest. Most of the photo submissions come from locals. They use these on their annual events calendar and other…

    Read More Post signs with your tourism hashtag where visitors will see themContinue

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