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What’s the Life Expectancy of Our Community?

By Paula Jensen

A girl smiles while eating a meal at Eagle Butte, South Dakota.

Is there any good news about small towns? Do small towns have a future for our young people? Photo of youth at Eagle Butte, South Dakota via USDA

 

Guest post by Paula Jensen

I remember in 1997, just following the birth of my second son, when more than one elder in my community told me, “It is so sad that your children will never graduate from Langford High School like you did!”  Those comments told me that the local leaders were questioning my decision to return to my hometown and had lost all hope in their community and themselves. Well I am pleased to say, now 20 years later, that the prediction made by those folks has not come true. I could go on and on about the growth, development, and community pride that has erupted across Marshall County, South Dakota in opposition to those dire comments made two decades ago.

Echoing what Becky McCray says, pretty much all my life, I’ve been told that small towns are dying, drying up, and disappearing, and that there’s nothing we can do to change it. But what if, just once, there was some good news about rural communities? Guess what, there is! Big trends are moving in our favor:

Trend #1 – brain gain (youth returning home after getting education)

Trend #2 – changing retail dynamics (entrepreneurship is on the rise)

Trend #3 – new travel motivations (people love getting away from the city to visit)

Trend #4 – declining cost of distance (people can work from anywhere)

Trend #5 – creative placemaking (adding quality of life amenities to our towns)

During most of my years in Marshall County, the population has followed typical national trends. In 1970, Marshall County had 5,885 people; we hit our lowest population mark in 2009 at 4,160, which was a 30% decline in our county-wide population. However, since 2009 our county-wide population has reached 4,801, which shows a 13% gain in population.  Our trend line is moving upward and this is uncommon in rural places from a national perspective. In my day-to-day work across rural South Dakota I have observed pockets of growth in other rural communities, much like Marshall County. The commonalities I witness is that these unique rural places have strong leadership and care about what their small town will look like in 30 or 100 years from now.

I recently sat in on a webinar where Zachary Mannheimer was a featured speaker discussing Creative Placemaking: Economic Development for the Next Generation, co-sponsored by the Orton Family Foundation and the Citizens’ Institute on Rural Design.

What is creative placemaking, you ask? Zachary Mannheimer defined it like this, “Basically, it means, how you enrich a community through cultural and entrepreneurial ideas.”

For the most part he explained that it’s been done in urban areas, but not a lot has been done in rural areas.  He identified the future population trends that are emerging and how he sees the future of our country moving toward rural areas because of urban population growth and they are running out of space. Places that were once out in the sticks are going to be part of urban areas. This is going to be happening in the next 30 years. Is your small town prepared? If we aren’t prepared for the shift, we are going to lose out on potential social and economic growth. Rural city and county leaders, economic development corporations, and others need to begin planning to adapt now and create amenities that people are looking for or we will struggle to remain a vibrant rural community.

My County is on the right track with new development, entrepreneurship, strong philanthropy, inclining population, strong schools, recreation opportunities, and so much more. But we must all step up as local leaders to support improvements and growth. Our small towns don’t need to spend any more time in the past. Things will never go back to the way they used to be. We need to start from here and keep moving forward toward a bright future that provides opportunities for our youth to return and a place where new residents want to live and contribute. Enormous changes are coming our way in rural places and our future has never looked brighter. Let’s lead the way and extend the life expectancy of our community! #Iamrural

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About Paula Jensen

The Community Coach. Having a passion for community leadership and development is what drives Paula Jensen’s personal and professional life. Paula resides in her hometown of Langford, South Dakota, population 348+. She serves as a Strategic Doing practitioner, grant writer and community coach with Dakota Resources based in Renner, South Dakota. Dakota Resources is a mission-driven 501c3 Community Development Financial Institution working to connect capital and capacity to empower rural communities. Contact her at paula@dakotaresources.org.
  • Has your community made negativity a habit? - July 6, 2022
  • An embarrassing story about community engagement and dialogue - April 1, 2022
  • The Role of Public Policy in Rural Community Economic Development - October 16, 2021
  • Sometimes, YOU just need to make your town a good place to live! - August 24, 2020
  • What would you be doing this weekend, if the world hadn’t fallen apart? - April 12, 2020
  • The Stop Doing List for Communities - January 20, 2020
  • How Parents are Keeping Children from Becoming the Next Generation of Leaders - December 28, 2019
  • Gathering the Doers - November 22, 2019
  • Why does nothing ever get done in this town! - October 12, 2019
  • Wishing vs. Hoping your town will improve - July 27, 2019

June 22, 2019 Filed Under: community, rural, trends Tagged With: #Iamrural, creative placemaking, future, Paula Jensen, rural, small town, trends

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