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A Sustainable Advantage

By Glenn Muske

advantage

Does your business have a sustainable advantage? Having one or more sustainable advantages gives you an edge in the marketplace. Advantages can be developed in several ways. Perhaps the most commonly sought after advantage is price. However, a price advantage is rarely, if ever, sustainable. Another business will find a way to offer a lower […]

April 11, 2018 Filed Under: rural, Small Biz 100, success Tagged With: advantage, best management practices, management, small business, small business success, sustainable advantage

Use Small-Business Interest to Your Advantage

By Glenn Muske

Customers like doing business with people they know. As a small-business owner, you can use that to your advantage. Some advantages can include knowing your customers by name. You can learn what products and services they want. If customers have a problem, “talking to the boss” to get an immediate solution is easy for them. […]

January 28, 2016 Filed Under: Small Biz 100, success Tagged With: advantage, customer base, customer satisfaction, small business, success, tools

Small is Not an Excuse

By Glenn Muske

As a small-business owner, how often have you said, in conversation, “I can’t compete with the big stores?” How often has a customer been told you can’t do something because this is just a small business? Stop it! That sounds harsh, but your words just made you your worst competition. Instead, offer the customer information […]

October 15, 2015 Filed Under: rural, Small Biz 100, success Tagged With: advantage, small business, success

Use Your Small-business Advantages

By Glenn Muske

Holder Drug

When asked if they have any advantages as a small business, many owners respond negatively. The fact is, small-business owners, especially those in rural areas and small towns, have many advantages they can use to enhance the success of their store. Knowing the audience is a huge advantage. Yet they often do not make full […]

October 16, 2014 Filed Under: entrepreneurship, rural, Small Biz 100, success Tagged With: advantage, entrepreneur, planning, resources, small business, success

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