• Survey
  • Book Becky to speak
  • The book: Small Town Rules
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

Small is Not an Excuse

By Glenn Muske

Shop Small logo

Small Business matters on more than just one day.

As a small-business owner, how often have you said, in conversation, “I can’t compete with the big stores?”

How often has a customer been told you can’t do something because this is just a small business?

Stop it!

That sounds harsh, but your words just made you your worst competition.

Instead, offer the customer information on what you can offer: local service; setup help; great returns; more often than not, competitive pricing; and a biggie, you’re part of the local community.

Take advantage of being small. Call customers by name, carry the products they buy or ask for, and help them find what they want.

But the mindset of not being able to match the big store goes deeper. I often hear that small businesses don’t have the skills to do financial reports, the time to do planning, the budget for marketing or the need for technology, especially websites and a social media presence.

I agree you can’t do all of this at once. But it’s possible to get it all done. How?

  • Get help. You don’t have to hire people, though. Lots of people willing to work as a contractor. You also may be able to find volunteers.
  • Think about the youth in the community. You probably can find young people who are tech wizards, great designers for marketing campaigns and logos, or writers for ad copy and content.
  • Check out the myriad marketing books that offer hints on marketing for next to nothing.
  • Barter for services.
  • Take advantage of overnight delivery. Ship directly to clients.
  • Look outside your local area. This goes against what I hope would happen, but sometimes it’s necessary.

The list goes on. Small-business owners are great at bootstrapping. You have  a number of chances to put those skills to work.

Granted, doing everything that needs to be done to compete against the big competitor is hard. But remember, you don’t need to do it by yourself. For example, give your staff authority and responsibility. Let them help.

You may respond that you have no paid staff, just family and friends. That’s OK. They may love the challenge of solving a problem or two.

Don’t let being small be your excuse. Look at is as the asset it can be in some instances or nothing worse than a small challenge to work around.

Small is the new big.

  • About the Author
  • Latest Posts

About Glenn Muske

Glenn Muske is an independent expert on rural small business, working as GM Consulting – Your partner in achieving small business success. He provides consulting, and writes articles for county extension agents and newspapers across North Dakota. Previously, he was the Rural and Agribusiness Enterprise Development Specialist at the North Dakota State University Extension Service – Center for Community Vitality.
  • Change - December 26, 2018
  • Regular Customers Form Your Base - December 12, 2018
  • Disasters: Is Your Small Business Ready? - December 5, 2018
  • Business Startup: Steps to Remember - November 28, 2018
  • HAPPY THANKSGIVING FROM SMALL BIZ SURVIVAL - November 21, 2018
  • Finding a Business Idea - November 14, 2018
  • Does Your Networking Have Punch? - November 7, 2018
  • Build Tomorrow’s Community Business Sector - October 24, 2018
  • Are You Changing? - October 17, 2018
  • Is it really a deal? - October 10, 2018

October 15, 2015 Filed Under: rural, Small Biz 100, success Tagged With: advantage, small business, success

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Comments

  1. Small Biz Survival says

    October 15, 2015 at 11:28 am

    Tom Shay sent this comment by email:

    I can’t do what the big stores do. Then again, the big stores cannot do what you can do. Wasn’t Wal-Mart’s retiree at the door thought to be Sam’s attempt to retain the small store feeling?

    Make a list of the things only you can do and then exploit that list. If you can’t make a list, then you are not giving your customers any reasons to shop at y our business.

    Thanks, Tom! Great points.

  2. Peter La Fond says

    October 21, 2015 at 9:45 am

    I recently stumbled across your blog and love the advice these articles provide! For readers and post author, I’d be cautious about taking up certain suggestions. Specifically, recruiting ‘volunteers’ to work in your business. In California, using volunteers in a For-profit enterprise may be illegal and result in a very big fine. Yes, this law is so wrong for many reasons; but it is the law in California (unfortunately). Refer to this article about a Northern California winery being fined over $100k for using volunteers. http://www.mercurynews.com/my-town/ci_26541167/castro-valley-winery-fined-115-000-using-volunteers

    • Glenn Muske says

      October 21, 2015 at 12:08 pm

      Thanks for your insight Peter. It reinforces why you need a team of professionals, including an attorney, to help you chart a course for your business.

    • Becky McCray says

      October 23, 2015 at 8:00 am

      I’ll add that it isn’t just California. The US Department of Labor takes a dim view of using volunteer labor anywhere in the USA.

      For some other ways to find help without hiring, consider these 10 suggestions from 2008. Just be sure everyone is legally compensated.

Trackbacks

  1. Learn to get noticed | Rural New York Small Business Owner says:
    October 19, 2015 at 6:34 am

    […] “Take advantage of being small. Call customers by name, carry the products they buy or ask for, and help them find what they want.” Read more. […]

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Shop Local

Buy local buttonReady to set up a shop local campaign in your small town? You'll need a guide who understands how we're different and what really works: Shop Local Campaigns for Small Towns.

Best of Small Biz Survival

What is holding us back? Why does every project take so long in small towns?

How any business can be part of downtown events by going mobile

Concert-goers talking and enjoying the evening in downtown Webster City, Iowa.

Why do people say there’s nothing to do here then not come to our concerts?

Retailers: Fill all empty space, floor to ceiling

More of the best of Small Biz Survival

Copyright © 2021 Becky McCray
Front Page · Log in