Is your business the “best-kept secret?” While that question should make you smile, it also should raise a concern. Reaching your full potential will not happen if people don’t know your business exists. How do you know if you are the best-kept secret? If you finish a sale and your customer comments she wishes she had…
Get visitors to your small town to notice all the cool details in your older buildings. Give them a scavenger hunt to follow. This example is from El Reno, Oklahoma, Main Street. They made it a contest with a time limit, but I think it’s a timeless idea, one you can use to get visitors…
The Brag Basket is open! This one is for March 25-27, 2016. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying…
During my years working with small business owners, I have done many presentations on record keeping and basic taxes. During those workshops, lots of suggestions and questions have been raised. One consistent comment, if it can be called that, has been a deep sigh when the topic is introduced. All of that changed after one…
Legions of people over 55 have boxes and boxes of old photos. They’d love to have them in albums or scanned into digital format, but they may not have the time, equipment or experience. Enter photo organization businesses. These are perfect for small towns and especially for younger people looking for a business that’s simple…
The Brag Basket is open! This one is for March 18-20, 2016. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying love…
If your a small-business owner, this title may have caught you be surprise. Who wants competition? Business owners often see competition only as something that detracts from their own bottom line. Well, you may want to think differently. First, competition keeps you on your toes. Just by their presence, you need to stay better tuned…
Picture a really great small town pharmacy.* The people behind this pharmacy have a strong sense of ethics, are deeply involved in the community, and go to great lengths to be that special kind of business that matters to people’s lives. Their email newsletter, on the other hand, looks like a grocery store ad, packed with…
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