Guest post by Peggy Sanders Let’s compare two small towns and how their retail outlets do business. Town A has a population of 3,700 and is on a steady decline shown by a loss of 15% since 2000, and Town B has 990 residents with a 27% increase during the past 16 years. Towns A…
In a world driven by frenetic change, which small towns are going to thrive? We know rural people play a key role in our society, so some small towns will have a future. Some small towns are innovative and progressive. Other small towns are stuck in the past. Is there anything that tells us…
The Brag Basket is open! This one is for August 26-28, 2016. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your…
It may be that I grew up in a small town area, but mention “small-town service” to people and they will know what you are talking about. So when I saw the tagline on this business sign, I felt I understood how this business treated their customers. (You can read more about developing the tagline…
No one creates jobs in a vacuum. They need to connect to customers. They need to connect to people at suppliers and service providers. They need to connect to people who help them think of the new ideas that generate new value that create more demand that lead to new jobs. They need to…
The Brag Basket is open! This one is for August 19-21, 2016. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your…
Understanding what is small business marketing and what is branding is sometimes difficult. Often the concept of branding is collapsed into having a good business name, a logo and a specific color pallet used when identifying the business Marketing, on the other hand, often is equated to advertising only. These perceptions are correct but incomplete….
I operate with a set of beliefs about rural places and small towns. I want to share them with you so you’ll know what I’m assuming whenever I talk with you. When I tell you that I help you shape a better future for your small town, that includes my beliefs that small towns in general have a…
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