Let’s explore some myths and realities of advertising in your small town newspaper. But you don’t have to take my word for it; you can test every one of them. Myth: One big ad will make a big impression.Reality: The same money invested in a regular series of small ads will yield bigger results. First…
If social media is established enough to have best practices, sharing is one of them. Share freely, share things of value, share what people ask you for most. My liquor store blog shares drink recipes, information about local wine events (ours and others), and tasting notes. All of this brings business back to my store….
Each Friday, I open the brag basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects. Will you put something in the Brag Basket this week? You can brag on a friend, your own project, yourself, others, anything! You don’t need special permission or anything….
Our friend Rob Hatch sent me a link to Do the math with your gas, about keeping your gas cost down by shopping locally. It immediately made me think of your small town, shop local campaign. This is a great new reason to mention when promoting the benefits of shopping locally. You do have a…
Entrepreneurship requires you to deal with failure, adversity, problems, and difficulties. Sometimes all at once.Our Friend Tony Katz has some thoughts on adversity. The reaction to adversity is the difference between the entrepreneur and the wannabe. The wannabe feels the adversity and complains (oft times loudly) at the unfairness of it all. The entrepreneur recognizes…
One of our readers left us a comment, with this question, “I live in a small town and I would love to start a community Farmer’s Market that would be on the line of a ‘Flea Market’. Where do I start?” Great question! Here are some ideas to get you going. First you need to…
Each Friday, I open the brag basket as a fun place to give someone a pat on the back, brag, or promote yourself and your projects. And I’m finally back!! You folks had some great brags while I was away! Thank you for keeping it all alive and encouraging each other. Will you put something…
What do you do?Ok. So let’s say you’re at conference or event. And you’re asked What do you do? And you’re prepared. You’re clear, caffeinated, ready-to-answer; you’ve rehearsed your elevator speech. And you deliver it perfectly, seamlessly. Fantastic. One person is impressed. Maybe an influential. Meanwhile, back-at-the-office…everyone’s answering that question with every phone call, email,…
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