By Jon Swanson On Wednesday night we picked up supper. On Wednesday night we got a call from the dishwasher installer. The carryout was cold. The dishwasher was a week late. I went to the website for the local restaurant (a four location local group). I went to the website for the national appliance chain.I…
Dr. Kay Decker tells about arts projects in Alva, Oklahoma. She explains how and why the First Friday Art Walk was started here. Here is a summary of what Dr. Decker said: The art space we are sitting in, Graceful Arts, is a project of Freedom West Community Development Corporation, where she is executive director….
You are not your target market: What you like doesn’t equate into what customers like. I don’t like country music. I don’t like pop up newsletter subscription boxes. I don’t even like the idea of whipped cream flavored vodka. None of that should influence my marketing. What should? My customers. What do my customers like? What music…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one 11-11-11 to 11-13-11. 11 photo by imago Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others. Even though I call this the…
Melanie Grace Guthrey asked, You speak a lot about finding the terms people search online in relation to our town/business. Is there a particular way or site you recommend for doing this research? It’s a great question. How can we know what words and phrases people search that lead them to our site? The answer is…
At the Nebraska Travel Conference, Shannon Gray of North Star Ideas presented a session on how towns and communities can better know themselves in order to better market themselves to tourists. It involves some work and some research to do properly, but it does not have to cost a lot of money. Here are some…
You are not your target market. This simple sentence is powerful. It is my best advice for recruiting volunteers. And on the plane ride home from BlogWorld, it inspired three more stories. Here’s the first one: Quit hanging around with your own people. Go find the customers. I see many business owners or freelancers talking…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one November 4-6, 2011. I’m on the road, so it’s up to you to spread the word and cheer for each other! Autumn apple basket by Jaanus Silla Don’t hold back because of that word, “brag.” When…
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