Melanie Grace Guthrey asked, You speak a lot about finding the terms people search online in relation to our town/business. Is there a particular way or site you recommend for doing this research? It’s a great question. How can we know what words and phrases people search that lead them to our site? The answer is…
At the Nebraska Travel Conference, Shannon Gray of North Star Ideas presented a session on how towns and communities can better know themselves in order to better market themselves to tourists. It involves some work and some research to do properly, but it does not have to cost a lot of money. Here are some…
You are not your target market. This simple sentence is powerful. It is my best advice for recruiting volunteers. And on the plane ride home from BlogWorld, it inspired three more stories. Here’s the first one: Quit hanging around with your own people. Go find the customers. I see many business owners or freelancers talking…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one November 4-6, 2011. I’m on the road, so it’s up to you to spread the word and cheer for each other! Autumn apple basket by Jaanus Silla Don’t hold back because of that word, “brag.” When…
Mobile is the future of marketing, but no one is talking about the specifics. What do you do? How does it work? Tourism Currents co-founder SheilaScarborough sharing mobile secretswith Texas tourism pros. One thing that is here now, and works especially well for tourism-based businesses, is mobile coupons. A business can send just the coupons…
Laura Girty has worked in economic development for more than ten years. What has she learned? Email and RSS subscribers may need to click through to Small Biz Survival to see the video. New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
What if we could change investing from a gamble in the stock market into a local development tool? That’s the basic question behind Amy Cortese’s book “Locavesting: The Revolution in Local Investing and How to Profit From It.” This book does a great job of explaining the problems in the current financial system, and laying…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one October 28-30, 2011. Oct 30 is National Candy Corn Day. FYI.Photo by SnarkyGurl. Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others. Even…
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