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Small Biz Survival

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  • rural | tourism

    Video for tourism in small towns

    ByBecky McCray February 28, 2012August 27, 2014

    Brian Matson, Fargo-Moorhead Convention and Visitors Bureau, shared some excellent tips for video in small town tourism at our Tourism Currents Track at BlogWorld Expo in LA last year. Brian Matson knows great videobecause he does great video.  Many destinations create slick, expensive videos to showcase their entire place in 5 to 7 minutes. Each…

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  • economic development | tourism

    Tourism and economic development are linked

    ByBecky McCray February 21, 2012August 27, 2014

    Tourism is economic development, and it influences all your recruiting efforts. “If people think it’s a nice place to visit, they think it’s a nice place to live.” –Cynthia Reid Cynthia Reid said this while talking about recruiting businesses. Every effort you make to improve the visit-ability of your town also enhances your economic development. …

    Read More Tourism and economic development are linkedContinue

  • entrepreneurship | marketing | social media | tourism

    Putting social media icons on your printed materials

    ByBecky McCray February 14, 2012August 27, 2014

    The Minot CVB promises toconnect you to their social mediaaccounts, and they deliver. Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us? In 3 ways to get locals to follow you online, I mentioned putting your online…

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  • entrepreneurship | marketing | rural | social media | tourism

    Bonus way to get more locals to follow you online

    ByBecky McCray February 7, 2012August 27, 2014

    Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us? OK, now that you’re in the room with yourlocals, how do you get them to follow, likeand friend you? Last week, I shared three ways to get locals…

    Read More Bonus way to get more locals to follow you onlineContinue

  • entrepreneurship | marketing | rural | social media | tourism

    3 ways to get locals to follow you online

    ByBecky McCray January 31, 2012August 27, 2014

    Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us? Online friends join local friends for atweetup in Alva.  Here are 3 quick ideas on how to get connected with the locals: 1. Talk about local issues. When…

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  • rural | social media | tourism

    How to work with fans of your destination

    ByBecky McCray January 17, 2012August 27, 2014

    Last week, we talked about where to find the people who can promote your town online. These are people who already love your town, and are already active online. Now that you have a list of your potential online champions, what can you do with them? My friend Scott Townsend isa fan and Online Championof Pop’s…

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  • social media | tourism

    Who can promote your town online?

    ByBecky McCray January 10, 2012August 27, 2014

    Being talked about online can bring more visitors and tourists to your town. Just one example: A 2011 UK study found that 52 per cent of Facebook users were influenced by their friend’s holiday photos to book a trip to the same place. If you want to help make more of that happen, you want…

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  • tourism

    Can you use a photo of a person without permission?

    ByBecky McCray December 13, 2011August 27, 2014

    Photos and videos of your customers or visitors can be compelling. But before you use a photo of person, you want to think about legal issues. Did anyone get a photo release form? I’m not going to wade into the legalities, but I will link to someone more qualified than me: Stanford University Libraries Copyright…

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