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Small Biz Survival

The small town and rural business resource
  • rural | tourism

    How to use historic photos and postcards in tourism

    ByBecky McCray August 17, 2011August 27, 2014

    Small towns change slowly, but they do change. Historic photographs and photo postcards show how your town used to look. But how do you share those with visitors? They’re on display in the museum, right? Well, young people aren’t going to your museum. So, let’s reach those young people where they live, right on their…

    Read More How to use historic photos and postcards in tourismContinue

  • marketing | tourism

    A fam tour for locals

    ByBecky McCray August 9, 2011August 27, 2014

    I’ve lived around here for ages. The last time I climbed to the top of the Glass Mountains, I was probably 10 or 12 years old. I only went back this year because I had friends in from out of town. I wonder, how many people live here, but don’t even know you can hike…

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  • rural | tourism

    Local photos for tourism

    ByBecky McCray August 2, 2011August 27, 2014

    Want more local photos for your tourism efforts? Sponsor a photography event. Alva’s Picture My Weekend eventdraws photographers from all over the region. Help your local creative types put on a photography workshop or even a simple photo walk. Both are perfect for small towns. A photo walk is a group of photographers walking through…

    Read More Local photos for tourismContinue

  • entrepreneurship | rural | tourism

    People like cows

    ByBecky McCray July 26, 2011August 27, 2014

    I don’t know why it is that people like cows so much, but they do. And there is an important tourism lesson in that. Stargardener had a great time meeting my cows.  Pam Mandel, Nerd’s Eye View, spent July in Austria amongst a dairy herd. Her conclusion? She likes cows, even when confronted with the realities…

    Read More People like cowsContinue

  • tourism

    SEO Basics for Tourism

    ByBecky McCray July 21, 2011August 27, 2014

    A different kind of engine… SEO (Search Engine Optimization) is one of those things you hear about online. If you can just change a few magic things, your site will appear higher in the search results, you’ll get more customers, and retire to Bermuda. Or something like that. The things that work in SEO are…

    Read More SEO Basics for TourismContinue

  • tourism

    How I found hotels and restaurants on my road trip – would I find you?

    ByBecky McCray June 14, 2011August 27, 2014

    “The Loneliest Road”US 50 in Nevada I’m just back from a big roadtrip across the American Southwest, and I thought I’d share my perspective as your potential visitor. Would you be findable to me? Let’s see. I had very little planned out, so I did a lot of searching online, especially from my phone. I tended to…

    Read More How I found hotels and restaurants on my road trip – would I find you?Continue

  • marketing | tourism

    If you don’t do this one thing, you might as well delete all photos from your site

    ByBecky McCray June 7, 2011August 27, 2014

    Did you know the photos on your tourism website are actually annoying more people than they are attracting? I hadn’t thought of this, but Andy Hayes explained it, in “Why Photos on your Travel Website Can be a Bad Idea.” I’ll give you the summary here, along with the action plan to fix it. Lovely!…

    Read More If you don’t do this one thing, you might as well delete all photos from your siteContinue

  • rural | tourism

    Value your town characters

    ByBecky McCray May 3, 2011August 27, 2014

    Small towns are full of characters. Sometimes, we feel a bit embarrassed by that, but what if we started to value our town characters? It might be a savvy tourism opportunity. Here’s how one town did it, catching the attention of a travel writer. A few town characters from Waynoka, Oklahoma: the Dog Creek Gunfighters….

    Read More Value your town charactersContinue

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