If you know how to blog, podcast, share photos online, and basically use social media tools, you could start a business today. Dress professionally.Get a pad of paper and a pen.Go to a business.Ask questions. This is where the magic happens. Ask them what they are doing to reach out and connect with customers. What…
This post is the fourth in a series on social media and social networking tools for small towns. By Shawn Kirsh Well I was born in a small townAnd I live in a small townProbly die in a small townOh, those small communities All my friends are so small townMy parents live in the same…
Social media tools can be a great field leveler for small town professionals. I explained why we bother spending time on social networking at Liz Strauss’ Successful Blog, and then offered some practical ways to get started at Chris Brogan’s blog. Now, let’s do a little show and tell. Here are four people living in…
What could a small business in a small town gain from spending time on social media tools like blogs, Twitter, and FaceBook? And how can they get started? And is anyone doing this right now? Those are the questions around our 4 part series on social media for small town small businesses. 1. Social Networking…
What do you do with interactive tools like blogs, video, all that web 2.0 stuff, to build relationships, to reach customers? First, it’s not about you. Let’s start with the message I previously shared from Hugh MacLeod, small town global microbrand, who writes and draws at Gaping Void: Marketing is moving away from our message…
What is social media, and why does any small business person care? Social media is a way to connect with other people. Fight small town isolation! Connect to the wider world. Connect with others in your industry for insight, networking and support. Connect with potential customers or suppliers for new business opportunities. Connect with inspirational…
In today’s world, it’s more not what you know, it’s who you know. I realize that is not news. What is different? You can know know people from all over, and use that to benefit your small town small biz. Here are some examples and ideas. Rob at Business Pundit contemplated how modern business requires…
Intro Online marketing feels like a moving target. Just as soon as you get a website, the experts say you need a blog. Then it’s pay-per-click ads, then it’s something else. How are you supposed to keep up with this? That feeling of being always behind is why I want to simplify online marketing. To…
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