What event will we celebrate on Nov. 26? Pat yourself on the back if you said “Small Business Saturday.” No, there isn’t any cake (well, there could be) and no one is getting any presents (at least not on that day, although we hope lots of them are purchased from your local businesses that day)….
One of your fellow readers wrote in to ask what franchises and chain restaurants know how to survive in small towns. His town with a population under 2,000 had a franchise pizza restaurant. The franchisee lived not only out of town, but actually out of state, really making ties to the community thin. Blaming the poor economy,…
Guest post by Deb Brown, Building Possibility You might be thinking “It’s too early to think about Christmas!” You’d be wrong. This is the perfect time to be thinking about Christmas. Let’s apply the Idea Friendly template over the holiday season. Remember the three tenets: Gather Your Crowd Build Connections Take Small Steps Now is…
Small businesses are the cornerstone of most local economies. This statement is often said and it is worth remembering. Small, locally-owned businesses put about 68 cents of every dollar spent right back into the local system. On average, a chain store keeps about 43 cents in the local economy. And of course money spent outside…
I went around to local businesses while organizing for Small Business Saturday. In every store, I found something I didn’t realize that they carried. Every single store. I’m not making that up! I knew my favorite women’s shop had kid’s clothes, too, but I didn’t know about the new line of watches or the…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. I know that Christmas is officially over, but you know some families are still celebrating because they couldn’t get together on the big holiday. And New Year’s Eve…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Christmas is this week. Customers are busy beyond belief. Rather than talk about your business, put the focus on you as a person. Tell about one of your…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, introduce one of your people, the people who work for you or work with your customers. If you’re the only one in your business, introduce yourself!…
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