We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Your customers matter a lot to you. And they have great stories. Now, the story doesn’t even have to be related to what you do. It can be…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, let’s do a throwback. Tell your founding story. How did your business come into being? How were you founded? Who was involved in your early history?…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. In the USA, this weekend is Small Business Saturday. (Canada celebrated last month, and the UK is holding out for Dec 5. Australia is taking the whole month…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the local businesses that help you do business. Think about all the other businesses you rely on. Who sells you supplies? Who…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the causes you support. Our ultimate goal is to build a stronger community for all your local businesses, and the charities you…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on your community. Our ultimate goal is to build a stronger community for all your local businesses, so let’s share that story with…
Local food interest is creating opportunities across the country. This interest is evident when you examine the growth in the number of growers and farmers markets. It also is noticeable in the news and on social media, where you see and hear phrases such as “local foods,” “local producers,” “food hubs,” and “regional food systems,”…
Tidbits from the Small Business Saturday Consumer Insights Survey, and what they mean for small town retail businesses: Nearly all (94%) U.S. consumers say that shopping at small businesses makes them “feel good.” That’s good news for small town retail businesses. It’s up to us to reinforce the good feelings by making the shopping experience…
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