We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Spotlight a local business Today, we’re going to shine a spotlight on another local business near you. You…
We’re all going to use the same marketing theme this year. You, me, and every business in your town. We’re all going to use Shop Indie Local. Here are 5 reasons why. There’s a tendency among small businesses in small towns to use the same marketing theme from year to year, the same ads with…
Dorrigo in New South Wales, Australia, population 1100, created an entire event to support local makers. David from the Red Dirt Distillery told us about Made in Dorrigo Day, where everything offered for sale had to be made, grown or produced in their local 2453 postcode area. Back in 2014 when they started, David said,…
Why does downtown matter? I’ve been asked why downtowns matter to small towns. Why should you invest your time and money into revitalizing your downtown? What makes it more important than any other area of town? What about that highway frontage? Or the edge of town where the discounters locate? In our Survey of Rural…
Empty buildings during the holidays are a drag on local shopping Who wants to shop downtown when it looks so empty? Car dealerships are an especially tough type of building to fill. Not many businesses need such a large space, and the layout of the space can make it tough to find a good fit….
2020 has taken a toll on downtown shopping and placemaking. There’s no time to waste on big master plans and no money for expensive consultants. Start taking action now to show life and new activity with small inexpensive steps. Murals add life and color to a downtown and are highly visible even to people driving…
Guest Post by Chris Brogan The COVID-19 quarantine has crushed so many small businesses and the economy at large. It’s truly been the worst financial crisis unfurling in this country since the 1930s. And while some measures are in place to help this not reach that level of despair, many people are finding themselves out…
As different places begin to allow local businesses to open up, you’re not alone if you’re breathing a sigh of relief mixed with a gasp of worry. We all need the money. We all want to get back to being useful for the people we serve. And some or most of us are worried about…
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