Holiday 2022 marketing: Spotlight a local business

We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor.

Spotlight a local business

Today, we’re going to shine a spotlight on another local business near you. You can do this on Facebook, Instagram, or any place you promote your business.

Pick a great local business. You can choose a friend and fellow store owner you know well and want to feature. Or you can reach out to a store you really don’t know much about and get to know them better. Hey, you could even do both.

Stop in during their regular business hours. Look around. Ask them a few questions. You need to be able to write at least three sentences about why they are a great store and how they make the community stronger.

Shoot a photo of at least one gift item they are selling and maybe a photo showing how cute their store is.

Tell them you’ll be sharing it online. Tell them where they can look for it.

Now, post your mini-story online. Include the photos, tell your three sentence story, and include the hashtag #ShopIndieLocal plus any local hashtags. Tag the business by name so they’ll be notified about it.

Boost your business buddies

While you’re online, look up your local business buddies who are also participating. See if they have posted their mini-stories yet. When you find them, like and share them!

Next time, we’ll talk more about your community at large.

See the whole series:

Read all our articles in our Shop Indie Local series. Learn more from AMIBA, the Shop Indie Local lead sponsor.

Reprint or share this article:

Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.

About the Author
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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.