Rural small businesses are usually not overrun with excess cash. We are usually strapped, so we think about marketing in unusual ways; ways that leverage our effort instead of our dollars. Inc.com had a great article on this topic by Ted O’Callahan. His main points were: Become an Expert by speaking, writing, or sharing Pick…
Another great way to use your testimonials – put them in your blog or RSS feed. Posted by: Steve Rucinski at Small Business CEO W. Atlee Burpee & Co. is one of retail’s oldest brands at 130 years. In spite of what that fact may imply about their willingness to embrace new technology, the retailer…
PRMama has a great article on Marketing at a convention or trade show. Here is a sample: Do listen to customer concerns—If a current customer voices a concern, be attentive. Listen carefully to their concerns, ask questions, and do everything you can to resolve the situation and keep the customer. Happy customers make repeat customers….
By Robert Middleton, The More Clients Blog: What makes her sites so successful is her authentic voice. She’s not just giving a rote description of the work of the monastery, but an impassioned picture of a life dedicated to God. If only the average Independent Professional could do as well. Make no mistake, passionate commitment…
I just love getting my weekly news from Jack Schultz! Because I grew up in rural Minnesota I think I can identify with this story! From Moo to You!There is an old joke in agriculture, “How do you make a million dollars in agriculture?” “You start with $5 million!”George Shetler was like a lot of…
One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms often do not have well-conceived pricing plans. Joel R. Evans and Barry Berman started their six part series on Developing Your Pricing Strategy with this painfully accurate observation. The series covers: Developing Your Pricing Strategy…
This is a directory of rural UK businesses. RuralHeart: the rural business directory that matches your needs with the heart of the rural business community More than a directory RuralHeart.com is a directory of businesses and organisations that are based in town, village and suburb. But more than a directory, RuralHeart.com seeks to attract visitors…
Are people happy with your company? And are you looking for more people to be happy? If even a few people have told you that they are happy, then use their testimonials to engage more new people. Let me specify that I’m not talking about paid endorsements. I’m talking about real people who are pleased…
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