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Small Biz Survival

The small town and rural business resource
  • marketing | tools

    Leverage Testimonials via RSS

    ByBecky McCray April 5, 2006August 27, 2014

    Another great way to use your testimonials – put them in your blog or RSS feed. Posted by: Steve Rucinski at Small Business CEO W. Atlee Burpee & Co. is one of retail’s oldest brands at 130 years. In spite of what that fact may imply about their willingness to embrace new technology, the retailer…

    Read More Leverage Testimonials via RSSContinue

  • marketing

    How to Exhibit at a Convention or Trade Show

    ByBecky McCray April 5, 2006August 27, 2014

    PRMama has a great article on Marketing at a convention or trade show. Here is a sample: Do listen to customer concerns—If a current customer voices a concern, be attentive. Listen carefully to their concerns, ask questions, and do everything you can to resolve the situation and keep the customer. Happy customers make repeat customers….

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  • marketing

    Lessons from a "Marketing Nun"

    ByBecky McCray April 4, 2006August 27, 2014

    By Robert Middleton, The More Clients Blog: What makes her sites so successful is her authentic voice. She’s not just giving a rote description of the work of the monastery, but an impassioned picture of a life dedicated to God. If only the average Independent Professional could do as well. Make no mistake, passionate commitment…

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  • economic development | entrepreneurship | marketing | rural

    From MOO to You!

    ByJeanne Cole April 4, 2006August 27, 2014

    I just love getting my weekly news from Jack Schultz! Because I grew up in rural Minnesota I think I can identify with this story! From Moo to You!There is an old joke in agriculture, “How do you make a million dollars in agriculture?” “You start with $5 million!”George Shetler was like a lot of…

    Read More From MOO to You!Continue

  • marketing

    Pricing to maximize your bottom line

    ByBecky McCray April 2, 2006August 27, 2014

    One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms often do not have well-conceived pricing plans. Joel R. Evans and Barry Berman started their six part series on Developing Your Pricing Strategy with this painfully accurate observation. The series covers: Developing Your Pricing Strategy…

    Read More Pricing to maximize your bottom lineContinue

  • marketing | rural

    RuralHeart-rural business directory

    ByBecky McCray March 20, 2006August 27, 2014

    This is a directory of rural UK businesses. RuralHeart: the rural business directory that matches your needs with the heart of the rural business community More than a directory RuralHeart.com is a directory of businesses and organisations that are based in town, village and suburb. But more than a directory, RuralHeart.com seeks to attract visitors…

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  • customer service | marketing

    Happy People = Testimonials = Dollars

    ByBecky McCray March 17, 2006August 27, 2014

    Are people happy with your company? And are you looking for more people to be happy? If even a few people have told you that they are happy, then use their testimonials to engage more new people. Let me specify that I’m not talking about paid endorsements. I’m talking about real people who are pleased…

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  • marketing

    Another easy ecommerce option-Google Base?

    ByBecky McCray March 11, 2006August 27, 2014

    Google Base is a free online database for anything from recipes to items for sale. Now, Google is slowly rolling out a feature that makes it true e-commerce: online payments. To help users more easily purchase and sell Google Base items, we’re planning to enable people to buy items on Google Base using their Google…

    Read More Another easy ecommerce option-Google Base?Continue

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