Chris Cree, Success CREEations, is comparing catching customers to catching fish. Here are three of the lessons: You get the edge if you fish in a stocked pond. The more you learn about the specific habits of a species of fish, the easier it is to catch them – Research, research, research. When you don’t…
I just wrote about Intuit’s Jump Up, but I missed this. Steve Rucinski noticed it. Want to make the front of their website and have your business featured? Then complete the application by November 15th and you may be featured on the home page. Or get this flyer to learn more. The site is great…
Want to increase your business? Go get 100 “no”s. Print the word NO 100 times on a sheet of paper.Pick out the most important marketing/sales you need to do right now.Plan a reward for reaching 100.Start making calls. Each time you get a no, cross off one NO. You’ll get 100 nos, but imagine how…
According to David Hudson in a recent post I read, this can be important if you plan to market your small business for growth and success. He’s given some guidelines to go by when planning your promotional strategy that include thinking about how your promotional product will meet your client’s need as well as fit…
Last night, I was interviewed on blogging to position yourself as an expert. Not that I am an expert, just that it is my goal. I wanted to share my notes on the subject with you. *You need no one’s permission to start. *You can choose any topic you are passionate about. Before I started…
Darn few businesses have marketing plans. Most businesses need one. Just like our simplified business plans and simplified online marketing, a simplified marketing plan for the real world helps guide you in growing your business. Simplified Marketing Plan Outline Name and describe each market Tell what methods you will use to reach them Establish the…
How do you ask your customers to give you quality referrals? Here’s an idea from my sister Connie Foote’s Mary Kay unit newsletter. It’s an idea that comes from Tracie Carley’s unit, an Independent Senior Sales Director from Lakeland, Florida. According to Tracie, it’s an easy, inexpensive way for Independent Beauty Consultants to find new…
Links: Original detailed post: Sell more by layering paper tracking example: Mary Kay layering chart (PDF) website layering example: Classic Safaris with Vaughan Fulton small biz rural entrepreneurship marketing sales podcast
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