How do you ask your customers to give you quality referrals? Here’s an idea from my sister Connie Foote’s Mary Kay unit newsletter.
It’s an idea that comes from Tracie Carley’s unit, an Independent Senior Sales Director from Lakeland, Florida. According to Tracie, it’s an easy, inexpensive way for Independent Beauty Consultants to find new leads.
The idea is to give your best customers three of your business cards and ask them to hand those cards out to three of their friends or colleagues. Tracie recommends giving the customers an incentive for each customer who calls.
Tracie believes that it works best to enlist the help of your good customers because they already know you and are willing to sing your praises to new prospects. She also recommends that you give them only three cards instead of more because if a customer believes she only has three chances to find potential customers and earn her incentive, she will go out of her way to make those three count.
That’s a good one!
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.