[Cody Heitschmidt posted this on Twitter, and I had to ask him to let me use it as a guest post. Thanks, Cody!] Something just as simple as a Mariachi Band to roam around a restaurant will make your customers talk and remember. It’s not reinventing the wheel. It’s not rocket science, but in small…
Lois Loucks, Director of the Tri-Cities Economic Development (Wheaton-Onaga-Havensville, KS), shared some of her innovative thoughts with me in an email about shopping local. “Shopping Local” as a two way street, with responsibility placed on the business owners to earn “their share of business”. Just because someone decides to be in business, does not automatically…
It’s about experience. Creating the experience with your customers that makes them smile; the experience that makes them tell a story about you. It’s about the stories you tell about your customers. It’s about smiling while you do it, finding joy in your business. DQ gets it. They are featuring customer stories on their food…
He smiled when I walked in. “You brought me Play-doh?”“As a matter of fact, I did,” I said as I stood by the counter and opened the small yellow plastic container. He just watched. He could have started laughing at me. After all, he was the counter guy at a tire store. They sell tires…
I seldom rent cars. Seldom means twice in my life. However, because a couple of us needed to take a trip for work, we rented a car. It was half the price of paying mileage. I picked up the car at the airport on Sunday afternoon. That location was further than others, but it was…
Two examples of customer service opportunities. The other day I walked into a donut place for a cup of coffee. I was pretty focused on my next task as I ordered a small decaf. I got my coffee, paid my $1.39 plus tax. As I turned to walk out, I saw the sign. “Large coffee…
Make it easy for your people to serve customers. They shouldn’t have to say, “Don’t tell anyone I did this for you.” Instead, be the Ritz-Carlton. Each employee is given an individual, daily budget to create a wow experience for a customer, or for “service recovery.” (That’s to fix, or even over-fix, an error or…
Kenny and Dayna Wederski live in Woodward Oklahoma and opened Competition Sports, LLC, their new sporting goods store in January. They spent about four months in the planning stages before the doors opened. Some of the important steps they took to get to that successful opening included Writing the plan for the business Developing the…
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