Andrea Wilson has written a terrific guide to providing great online customer service when a customer complains. She works through ten effective tips, including: In emails, use “exaggerated courtesy.” Since the person can’t see your expression or hear your tone of voice, your words must do everything for you. Read emails at least three times…
Dan Bobinski has lots to say about customer service: It’s a universal given that when we shop somewhere we’d like to be treated with a modicum of respect. When our shopping experience is negative, statistics show it takes only two such incidents and we’re likely to shop elsewhere. That’s not a lot of wiggle room….
Romanian Entrepreneur Cristian Dorobantescu tells his story of not performing perfectly for a client. This was not just any client; in fact, it was his first client. What did he do to turn around a potentially bad situation? (I’ve emphasized a few of his best points in bold.) First thing first. My services were not…
By JSLogan There are only four things you really need to do [to] build a successful business – and here they are: Tell Me Why I Should Do Business With You. If I’m not clear on what you do and I benefit from what you do, I have little chance of being your customer. Tell…
Are people happy with your company? And are you looking for more people to be happy? If even a few people have told you that they are happy, then use their testimonials to engage more new people. Let me specify that I’m not talking about paid endorsements. I’m talking about real people who are pleased…
Small local retailers can begin to do better if they begin to realize that the only thing they truly have to sell is service. The Big Box Store can sell whatever it is cheaper, but the small local store can help the customer make a better purchase, know more about it and utilize it for…
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