There are only four things you really need to do [to] build a successful business – and here they are:
Tell Me Why I Should Do Business With You. If I’m not clear on what you do and I benefit from what you do, I have little chance of being your customer. Tell me in plain, simple, and clear language what I get out of being your customer. Don’t be afraid to insult me with simplicity. Fear me not getting it and never buying from you.
Tell Me Why I Should Believe A Word You Say. We don’t know each other well enough for me to trust you. Convince me you’re real – accomplishments, testimonials, awards, pedigree, guarantees, etc.
Make Me An Offer. Ask me to purchase. Better, ask me to purchase soon. Give me something for acting today. Tell me…if you do this, I will do that. Then do it.
Don’t Take Me For Granted. Once I’m a customer, don’t leave me. Make my purchase the beginning of a relationship. Ask for testimonials and referrals. And give me something for them – special offers, advance purchases, preferred service, etc. Make me an evangelist for your business.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.