By JSLogan
There are only four things you really need to do [to] build a successful business – and here they are:
Tell Me Why I Should Do Business With You. If I’m not clear on what you do and I benefit from what you do, I have little chance of being your customer. Tell me in plain, simple, and clear language what I get out of being your customer. Don’t be afraid to insult me with simplicity. Fear me not getting it and never buying from you.
Tell Me Why I Should Believe A Word You Say. We don’t know each other well enough for me to trust you. Convince me you’re real – accomplishments, testimonials, awards, pedigree, guarantees, etc.
Make Me An Offer. Ask me to purchase. Better, ask me to purchase soon. Give me something for acting today. Tell me…if you do this, I will do that. Then do it.
Don’t Take Me For Granted. Once I’m a customer, don’t leave me. Make my purchase the beginning of a relationship. Ask for testimonials and referrals. And give me something for them – special offers, advance purchases, preferred service, etc. Make me an evangelist for your business.
Links added by Becky McCray
[small biz] [rural] [entrepreneurship] [formula] [business] [success]
- Move Your Money and Bank Local - March 22, 2023
- Using a building as a warehouse or storage in a small town? Put up a sign - March 13, 2023
- How to get customers in the door of small town and rural retail stores - February 19, 2023
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
