The past couple of weeks, we’ve been talking about how to get the money to attend those important conferences. Now, let’s talk about how to make the most of those conferences. Let’s start with preparation before the event. It’s all about planning. You need to know the five W’s of your conference before you ever…
[Melyn Johnson is the Main Street Manager in Guymon, Oklahoma. She always amazes me with her innovative projects in tourism and community development. She is also incredibly generous at sharing her knowledge. She wrote this piece for her “On the Bricks” column, in the Guymon Daily Herald. It’s been reprinted in other area papers, and she…
From the rural entrepreneurship newsletter: e2 Training Goes Online! Craig Schroeder, with the RUPRI Center, will present a three-part webinar series on Energizing Entrepreneurs (e2) this spring. Participants are strongly encouraged to register for all three sessions to gain the full benefit of this training and successfully apply it in their work. The first session…
Last week, we talked about finding conference sponsors from your local network, working with local businesses. Today, let’s talk about being your own sponsor. Adele McAlear shared herexperience with local sponsorson last week’s post Why put your conference attendance into someone else’s hands? Take charge and send yourself to the event. If it is worth attending,…
Defining a distinct niche is key to building your small business. The narrower the niche, the wider the opportunity. Easy to say, but hard to do. Where do you find your niche? How do you define it? Niche Marketing is Not Wrong Jay Ehret speaking at the 140 Conference Our friend Jay Ehret at The…
Elephants in the Caprivi Strip, Namibia Business management advice I heard twenty years ago: “If they’re selling elephants two for a quarter, that’s a great bargain, but only if you have a quarter and only if you need elephants.” David N. Dinkins, 1990 Bought any elephants lately? New to SmallBizSurvival.com? Take the Guided Tour. Like…
Do you have conference sponsors? Are companies willing to pay you to attend a conference and represent their brand? The Awesome Table at SOBCon ’09, an expensive but well-worth-it conference. Becky McCray, Neenz Felaefine, Paul Merrill, and Sheila Scarborough. In some fields, it’s considered common practice. In other fields, it’s practically unheard of. I remember…
You know you should be keeping an eye on what is said about you online. But most monitoring tools are too complex for the average person who doesn’t spend all day online. And you sure don’t want to share them with anyone who isn’t a techie. The simple monitoring tool: Addictomatic Yeah, Addictomatic is a…
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