Our friend Zane Safrit has created three podcasts on creating word of mouth around your company. Safrit knows about this. His company uses WOM exclusively. They no longer use any traditional advertising. The three steps sound easy, but are hard to do well. That explains why so few people do this. The introduction is here….
I noticed this item on a workshop at the Pratt (Kansas, USA) Women’s Conference: Kansas is on the cutting edge of grassroots economic development, according to Linda McCowan, enterprise facilitator for Entrepreneurship Networks of Great Bend. In her break-out session she will talk about the three cones for entrepreneurship: a good service or product, a…
Our friend Chuck Huckaby pointed out this great story, at CBC Radio’s Vinyl Cafe. It’s the story of a bakery, how it started, how it is part of the community, and the larger picture of rural development. But mostly, it’s just a great story. Five of them decided to open a bakery. They found one…
More rural entrepreneurship news to share. One Stop Support for Small BusinessesNebraska (USA) is using local colleges to bring together all the agencies that help small business. They are also creating a uniform entrepreneurship curriculum. They are calling it NET Force Nebraska. Economic Impact of FestivalsDo festivals contribute to your local economy? Take the example…
Are you finding all the people you need in your business? Or do you have trouble finding reliable folks? Susan Urbach at the Oklahoma Small Business Development Center Blog has posted on this topic. The comment has been – we just can’t find people who are willing to work hard. If they want to come…
Almost a month ago, Ben tagged me to talk about 5 things you don’t know about me, and then Liz “blogtipped” me, saying I didn’t talk enough about what I can do. So, finally here are five things that some of you didn’t know I can do. 1. My previous jobs have included city manager,…
Welcome, SCORE Rural Resource readers! Besides this round up, we have more rural small business articles. See the newest ones on the Home Page. Todays news was full of stories on rural entrepreneurship. Here’s a roundup. Towns turn to the arts and revive Main StreetsThe Economist magazine (USA)Some surviving small towns have simply become bedroom…
If you make a product that you want to sell in the big chain stores, like Walgreens or Winn-Dixie, you probably want all the help you can get. I just found the TGroup Marketing blog, presented by Turner Marketing Group, specializing in reaching the mass market retailers. The articles are good, and specific to this…
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