Our friend Zane Safrit has created three podcasts on creating word of mouth around your company.
Safrit knows about this. His company uses WOM exclusively. They no longer use any traditional advertising.
The three steps sound easy, but are hard to do well. That explains why so few people do this. The introduction is here.
As Tom Peters says, “Easy is hard, and hard is easy.” You probably agreed with the three steps you just read, but what are you doing to actually make it happen?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
Thanks for the shout.
Thank you, Zane, for the great podcasts.
Becky, glad to see you pick up on Zane’s sane call to positive WOM.
The ownership principle is one that has been a subject of my reflection for a long time.
Thanks for enlarging such good conversations.
Keep creating,
Mikew
Thanks for dropping by, Mike. I appreciate your support on ownership and support of people. Look forward to more conversations with you!