Safrit knows about this. His company uses WOM exclusively. They no longer use any traditional advertising.
The three steps sound easy, but are hard to do well. That explains why so few people do this. The introduction is here.
As Tom Peters says, “Easy is hard, and hard is easy.” You probably agreed with the three steps you just read, but what are you doing to actually make it happen?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.