Our friend Zane Safrit has created three podcasts on creating word of mouth around your company.
Safrit knows about this. His company uses WOM exclusively. They no longer use any traditional advertising.
The three steps sound easy, but are hard to do well. That explains why so few people do this. The introduction is here.
As Tom Peters says, “Easy is hard, and hard is easy.” You probably agreed with the three steps you just read, but what are you doing to actually make it happen?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
- Getting local businesses to cooperate with you: Shop Hopping Around Brownsville - December 16, 2019
- Survey of Rural Challenges 2019 results - December 5, 2019
Thanks for the shout.
Thank you, Zane, for the great podcasts.
Becky, glad to see you pick up on Zane’s sane call to positive WOM.
The ownership principle is one that has been a subject of my reflection for a long time.
Thanks for enlarging such good conversations.
Keep creating,
Mikew
Thanks for dropping by, Mike. I appreciate your support on ownership and support of people. Look forward to more conversations with you!