Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here’s a starter list of topics to get you going. How our business was founded Just yesterday, a customer asked… Meet one of our employees Meet one of our…
Reminder: Social marketing only works if your product is excellent. Dangerous combination: aggressive social marketing and sucky product. New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
Lois Loucks, Director of the Tri-Cities Economic Development (Wheaton-Onaga-Havensville, KS), shared some of her innovative thoughts with me in an email about shopping local. “Shopping Local” as a two way street, with responsibility placed on the business owners to earn “their share of business”. Just because someone decides to be in business, does not automatically…
Twitter is getting a lot of attention, with mentions in national media, being used on the news, and articles in all kinds of business publications. But, is Twitter worth the effort for a small town business? Businesses of all sizes are sharing impressive results. Dell announced it has made $3 million worth of sales through…
Tom Egelhoff, author of SmallTownMarketing.com, is in a generous mood: From now until the month of July, I want to give Small Biz Survival folks my two marketing and advertising books absolutely FREE: How to Market, Advertise and Promote Your Business or Service In a Small Town – and The Small Town Advertising Handbook –…
Letting your fans serve as your evangelists always carries more weight than bragging on yourself. So how do you find those people? At SOBCon09, Geoff Livingston was asked this question. “How do you identify the people who are going to be your fans and evangelists?” His answer: They self-identify. They’ll tell you. I want to…
People from all over the world, from a huge variety of industries, came together in New York with only a common language and common tool: Twitter. That’s bizarre. But that’s the 140 Characters Conference, created by Jeff Pulver (@jeffpulver). Aliza Sherman did a terrific job of capturing a flavor of the conference in her summary…
You might be selling tickets to a community event or to you own business event. Either way, selling event tickets in a small town can feel like a real fight. Here’s a trick I picked up from Cody Heitschmidt, of Hutchinson Kansas: Limit the number of tickets and publicize that limit. This simple act turns…
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