These two bits from a 2012 Citibank small business survey really stood out as Rule 1: Plan for Zero moments. Both business owners and employees have gone without or delayed pay, to help the business survive. Almost one quarter of business owners have gone a year or more without pay to keep their business alive. […]
Archives for December 2013
AUDIO: Why Rick Skorupski moved from New Jersey to South Dakota and loves it
Rick Skorupski Interview Rick Skorupski Why would a retired Navy man, who loves boating and the Jersey Shore, move to South Dakota? Great question. Turns out, it’s because of the people, the culture and the cost of living. For Rick Skorupski, those reasons added up to more than enough to make him happy in his […]
Want to keep your customers through the holidays? Know their names and ask these 6 questions
This article was contributed by Ball State University. When the aisles are packed and checkout lines are long, customers will shop at trusted retailers that place a premium on knowing their needs, says Ramon Avila, a marketing professor and the founding director of the H.H. Gregg Center for Professional Selling at Ball State University. He […]
How pop-ups are working in one small town
Homewood, Illinois, isn’t a big city. Their population of 19,000 makes them a bigger small town, and they are a suburb of Chicago. So this isn’t a tiny town. But they do have a great pop-up retail program going that any town could try out. Here’s the story from their email newsletter, by Paula J. […]