When I read the introduction to 9 Clouds’ new book, I immediately asked Scott Meyer for permission to reprint it here. Scott obliged, did a bit of customization, and threw in the infographic (because everything needs an infographic). Yes, I am mentioned in the book, but trust me, this is an excellent guide for small […]
Archives for December 2013
Shift Your Shopping campaign is perfect for small towns
The “shop local, shop independent” message is starting to get through. More shoppers say they prefer small local stores over big boxes, according to the Deluxe Annual Holiday Shopping Survey. What can a small town do to keep the momentum alive through the last of the holiday shopping season? Join with other small towns and […]
Spice up your day with a warm brag in the Brag Basket
Welcome to the Brag Basket, our tradition of sharing. The basket is always free and open all weekend, this one December 13-15, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others. […]
Get clear on your business purpose
One thing small town businesses often need help with is getting clear on who they are and what they do. I see retail businesses that can’t tell you why they are any better than an online store, professionals and consultants who can’t tell you exactly what they do, and service providers who target “everyone!” My […]