My hometown of Alva, Oklahoma, is doing something that most any small town could benefit from: building a habit of helping in our people. People make small donations, conveniently at all the local banks. Most of the banks have pledged matching funds. (Double cool.) The group picks just three or four causes to support each […]
Archives for November 2011
You are not your target market Part 3
You are not your target market: You know too much. You’re pretty smart. You’ve been around your industry or subject area for several years, maybe longer. You have studied, learned, tried, failed, learned some more, succeeded, and learned some more. In short, you are no longer the same as your customers. Now, this is good […]
Thanksgiving brings Baskets of Hope
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one Nov 25-27, 2011. Since this is U.S. Thanksgiving, why not share something you’re thankful for? Thanksgiving basket by Faith Goble Don’t hold back because of that word, “brag.” When you hold back, you hide your good […]
From scrap metal to skilled crafts
Zach Pontz is a writer. He takes words and builds stuff, like paragraphs and articles. Andrew David Watson is a film director. Carving stories from fragments of images.”Skip” Brack runs some stores. What they have in common is that Zach told Andrew about Skip, and now we can watch a powerful story about a guy […]