In a world driven by frenetic change, which small towns are going to thrive?
We know rural people play a key role in our society, so some small towns will have a future. Some small towns are innovative and progressive. Other small towns are stuck in the past.
Is there anything that tells us which towns will survive and prosper? The key factor is openness to new ideas.
Openness to new ideas is an advantage for rural areas addressing change, a Christian Science Monitor article said, pointing to work by Dr. David Peters, Iowa State University, and Dr. Linda Lobao, Ohio State University.
Small towns that are open to new ideas will be the best positioned to thrive no matter what change comes their way.
Great. Now what? How do we make our towns more open to new ideas? There are three parts to making your rural community more Idea Friendly.
Gather Your Crowd
It doesn’t do any good if you are the only person in town open to new ideas. You’re going to need a crowd of people. The crowd here isn’t like a mob with pitchforks or a crowd of people watching a train wreck. It’s crowd sourcing the future of your town, a crowd of people with a positive intent.
You draw a crowd with a big vision. You start a public discussion about the kind of town you want to live in. You create the public focal point for the kind of discussion you want to have.
You can take actions like talking to people about the big vision, posting on social networks, showing public appreciation for others, giving awards for people who try new things, and welcoming newcomers.
You turn a crowd into a capable network through building connections. You need to connect your people to each other so they become more than just a crowd, they become a network. In order to make your people even more capable, you connect them with resources and training.
You can take actions like holding networking events or backroom tours. You can help create shared workspaces like co-working, maker spaces, shared arts studios or business incubators, so participants get a chance to connect with others like them.
You can also build connections outside your local network. Bring in outside resource people to provide training or information. Connect aspiring artists or entrepreneurs with the resources that exist outside your town.
Take Small Steps
You and the crowd accomplish the vision through small steps. When you start by taking small steps you make it possible for more people to be involved, you cut down the scale of the vision from huge and scary to small and doable. You also make it easier to fail (and learn) at a small scale rather than crash and burn with a huge effort all at once.
Learn more about Idea Friendly
Deb Brown and I are going to walk through all of this in detail in a web broadcast. We’ll give real world examples from small towns, and we’ll share practical steps you can put into action right away to make your town more Idea Friendly. Learn more about it at SaveYour.Town.
Get our newsletters for regular updates on Idea Friendly and more for your small town
- Where your future entrepreneurs and business leaders come from - July 25, 2017
- Clean Your Own Sidewalk - July 17, 2017
- Why your downtown looks empty - July 10, 2017
- Farm Fresh Auctions – a new angle on the local niche - July 3, 2017
- The big flaw in rural business counts - June 26, 2017
- The rural contradiction: “There aren’t any good jobs!” vs. “We can’t find good people!” - June 19, 2017
- Can rural communities retain young people? Are rural Millennials different from urban Millennials? - June 12, 2017
- How do I attract good employees for low-level jobs? - June 5, 2017
- Retail’s big split: why big boxes are in trouble and what small town retailers can do - May 22, 2017
- Surprising results in the Survey of Rural Challenges 2017 - May 15, 2017