Lots of small town business people tell me they just aren’t sure how to behave on social media. They don’t know what to say, or how to act. Which is funny, because they are the perfect model.
|If you know how to work with customers in person,
you know how to work with customers online.
That’s my theory.
See, I think small town business owners know exactly how to act when a customer walks right up to them. Why should it be different online? I know it is a bit different, but the same attitude of service is there.
I keep writing about this, because it’s absolutely true. The latest is at Marketing Profs: The Liquor Store Model for Social Media Marketing Success. (You have to sign in, but there is no fee.)
If you own a store in a small town, then you’re ahead of anyone who doesn’t. You already know that you have to build connections, get involved, think long-term, be honest, be helpful, and all the other keys. This time, your small town background is an advantage.