“The most commonly visited section on a small brick-and-mortar business website is the store locator. Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says.
|My store’s site puts
location and hours
right up top.
Here are the important implications for your small town business website:
Put your location, phone number and hours near the top on every page of your website. Why at the top? So mobile and smartphone users can find it with less scrolling and zooming.
Include the name of your town and state. If I found you by searching, I may not know what town you’re in!
I throw in a photo of my store building so customers can recognize it when they are driving to find it.
Yes, this still matters in a small town. You have visitors and new residents who need to find you. So try it right now. Pull up your bricks-and-mortar’s website on your smartphone, and see how easy you can find your hours and location.
- The rural contradiction: “There aren’t any good jobs!” vs. “We can’t find good people!” - June 19, 2017
- Can rural communities retain young people? Are rural Millennials different from urban Millennials? - June 12, 2017
- How do I attract good employees for low-level jobs? - June 5, 2017
- Retail’s big split: why big boxes are in trouble and what small town retailers can do - May 22, 2017
- Surprising results in the Survey of Rural Challenges 2017 - May 15, 2017
- Where to find local entrepreneurs online - May 8, 2017
- Where do you find potential entrepreneurs? - May 1, 2017
- How can a municipality support entrepreneurship? - April 24, 2017
- Small town retail trend: shared spaces - April 10, 2017
- A blue Brag Basket - March 24, 2017