Keep it simple

Successful small town businesses keep it simple.

Plain View Winery, Lahoma
Hart and Con Pekrul keep it simple.
The secret to long-lasting success. 

Here’s what I noticed in the back room at a local winery, run by Con Pekrul. All the equipment is simple. Barrels and buckets, second hand tables, a used refrigerator.

Here’s Con’s father Hart, filling bottles by hand. An automatic bottler would be too expensive, Con said. And Hart, a retired banker, won’t entertain such extravagant ideas.

The wine labels are still printed on plain paper in one color. There is only one label design, so each variety is stamped with a rubber stamp.

This careful attitude has helped them beat the predictions of their accountant and to build a strong business for more than seven years.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband own a retail liquor store in Alva, Oklahoma, and a small cattle ranch nearby. Becky is an international speaker on small business.

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  1. says

    I like this concept of looking at small local businesses to see who produces products and earns money. It would seem there is a quaintness in simplicity. Perhaps we are too sensitized to advertisement and a simple label/design might attract us as more natural.

  2. says

    It’s all too easy for anyone to personalize things now days & “look official.” I think the intriguing thing behind small businesses such as the Pekrul’s, is that they really own their business & their products. It’s what draws us, as consumers, in. That personal touch – without all the fluff. It’s true, open, inviting. Like southerners inviting you into their home, their family. Great story, Becky. Thanks for sharing! (PS. I’d love to go see Pekrul’s place someday to meet them….. & taste the wine, of course.)