“People are four times more likely to buy something they can touch.”
That’s quite a promise. The quote is from Scott Taddiken, of the Washburn Small Business Development Center, quoted in the Agurban in 2009 and repeated this week.
|Photo by revger, on Flickr|
I went searching for the source of that “four times more likely to buy” statistic. What I found was a great article by Bruce Baker in The Crafts Report, How to get Customers 4x more likely to buy.
“Once a customer holds something in their hands, they are four times more likely to buy it,” Baker said.
“Signs that appeal to the senses and involve the customers in noticing or experiencing an item are key—to make customers literally see, touch, smell, hear or taste (when appropriate) an object.”
He gives two brilliant examples:
Moreno Wool Blankets
The softest blankets you will ever feel!
- Are conferences and events worth your time and money? Here’s how to make sure - April 23, 2018
- Six big themes for small town entrepreneurship - April 16, 2018
- Check this list? Did I get your topic on there? - April 9, 2018
- If you help your customers to create a plan, don’t leave out this essential item - April 2, 2018
- Small town secrets to surviving lean times - March 26, 2018
- These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next - March 12, 2018
- The giant checklist of social media marketing basics for small town business - March 5, 2018
- Tourism idea: host a rural retreat after a big conference in the big city - February 26, 2018
- Rural business idea: Rent chicks for Easter - February 19, 2018
- What hours should a retail store be open in a small town? - February 12, 2018