Small Business Saturday has come and gone. What worked? What did you do? And what do you wish you would have done? Now is the time to answer those questions. Yes, I know that for many of you it is also the holiday shopping season and you have just run the gauntlet of getting the…
Buzz words, the hot topic – You know what I am talking about. Go to a networking event and just listen. As you listen, there is a good chance you will hear certain words, tactics, techniques or ideas brought up and discussed several times. These same words are ones that you are probably also seeing…
What event will we celebrate on Nov. 25th? Pat yourself on the back if you said “Small Business Saturday.” No, there isn’t any cake (well, there could be) and no one is getting any presents (at least not on that day, although we hope lots of them are purchased from your local businesses that day)….
Have you ever just felt that your business and what you do is nothing special? No matter what you sell or where you are located or even where you market, your business faces lots of competition. And as you dig deeper into who your competition is and what they are doing, your feel nothing distinguishes your…
Earlier this year, I did a blog post on the importance of “Family Businesses in the Economy.” Most of us patronize these businesses, but probably don’t think much about them. Who are the owners? What types of businesses do they run? How successful are they? Prior to retirement, I was part of a group of…
I am not a regular television watcher but happened to catch a “60 Minutes” episode recently (http://tinyurl.com/60Minutes-socialmedia). The episode focused on how influencers are marketing using social media. Although I follow and use several social media platforms to help reach small-business owners, most of this information was new to me. But it was not surprising….
“I enjoy local foods.” I say and I hear that statement more and more. And as we are right in the middle of another season, this seems like a good time to think about the good tastes among other reasons for supporting local food. We know that agriculture is a big part of our economy….
Read anything offering marketing tips and you will be encouraged to learn who your customers are. You want to understand the demographic make-up as well as their likes and dislikes and, of course, what they buy. Yet, so often that is the end of the effort. Getting the data can be done with registration information,…
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