Knowing what your customer wants is the base to building a successful business. Of course, you still must meet that need, let customers know you have what they want, and price it at a level that customers feel is acceptable. But the process begin with knowing the problem they are trying to solve. Market research is…
More people have a home-based business than you might think. On average, one of every 10 households is operating one or more home-based businesses. In rural areas, that number is often higher. And these numbers typically do not take into account farm and ranch operations which, by most definitions, would be considered a home-based business….
Today, you have unprecedented support available to help you build and improve your business and to survive any economic conditions. No matter how small a town or isolated an area you live in, internet access connects you to astounding resources. You can read advice from experts, including those in your own field. You can connect…
Starting a business means a need for money to help pay for a variety of things from registration fees to getting the store ready for customers to buying initial inventory. Potential business owners often struggle to find those first dollars. Asking for help to find grants, or ‘free money,’ is a common request. While there…
If starting a business is in your plans, determining your primary reason for such an effort is vital. You may think that is an odd comment to make because people obviously start a business to make money. That’s true for some, but people start businesses for lots of reasons. Money is not always the primary…
It’s Super Bowl Sunday. I knew two teams were vying for a trophy. And the media didn’t let me forget that lots of advertisers were going for best commercial. What I didn’t know was that I also would be running a contest, a contest in terms of customer satisfaction (the customer being me). Here is the…
A common assumption among people wanting to start a business is that coming up with the idea is the hardest part. When you talk with people already in business, though, they often comment that the business idea was the easiest step to take. Small-business owners mention that they didn’t realize how hard it would…
Buying a business can be a great way to get started. You already know if the business can make it, plus you already have an existing market base who know you exist. Before going too far into examining the business, you, as the prospective owner, need to consider what is prompting this decision to buy….
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