Question 1: What product or service in your business adds the most to your bottom line? I hope you answered that question without even needing to take a look at your financials. This may not be the product or service that necessarily provides the greatest return per item. You may sell only one a year….
“You have to be odd to be Number 1” – Dr. Seuss. What makes your business different from the competition? This question is one to constantly think about. Being different, or being odd as Dr. Seuss writes, is just another way of reminding you to help your customers identify your business and your business niche….
Let’s begin with a story. It’s a story about a man who was upset with the way things were done. The man decided to compile his issues and then post this for people to see and comment. Because of a new technology, his message was not only read by the community but reached far and…
How often have you entered a store only to experience one of these two scenarios? You can’t find anyone to help you or a salesperson descends on you and just won’t go away so you can shop. You hear a lot about the importance of customer service. Yet, much of what you read and hear…
What’s being said about your small business online? Many small business owners have made the decision to not get involved in the growing social media trend. Their reasons include: the time or money it takes; don’t understand it; doesn’t seem necessary; or their customers aren’t using it. Avoiding the online world is the wrong path…
Do you steer away from the competition? Or do you embrace the opportunity and locate beside your competitors? Often small-business owners will tell you that they would be happy if they had no competition. Yet having no competition may mean you are selling something that no one wants. Given that thought, the same owner may…
I recently had the opportunity to hear the keynote speaker, Megan Myrdal, at the ND Grocers Convention talk about connecting with the millennials. While her thoughts focused on food marketing to this group, her message is pertinent to anyone looking to tap this market. Millennials, according to Megan, are the largest cohort and encompasses people…
As a reader of the Small Biz Survival blog, you probably noticed the diversity of topics covered. There are lots of areas where the business owner needs to have an understanding and consider when aiming for success. One topic not mentioned lately is technology. One of the last mentions was an article Becky did on using…
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