When you think of marketing for your small business, have you thought about the little things that might undo your major efforts? It may seem a little crazy or even funny that small things might make a major advertising campaign ineffective. Yet think about how you react to what some might call the little things….
Marketing makes many small-business owners nervous. They aren’t sure just how to approach it in terms of an overall focus. Nor do they know what to do when bombarded with a constant stream of articles touting the new “must-do” marketing approaches. (See Basic Marketing Tips) The typical response of business owners when facing these issues…
In many communities, the small-business owner is the cornerstone of support for various charitable functions and events. Small-business owners don’t just provide dollars, products and services; they often take on leadership and volunteer roles that allow the community to maintain itself and grow. The support of small-business owners to their community should be applauded. Their…
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