Stories!! They amaze. They bring out our emotions. They stop and make us think. They help us connect. All of these, plus others you might add, are why stories are so important when you are marketing your business. Having your customers connected to your business is what branding and marketing is all about. Stories turn customers…
Recently, my wife and I decided to be a local tourist. We took a couple of days to go visit local historical sites that we had never seen before. Our trip took us into some very small North Dakota towns where we decided to spend the evening. We found our lodging using a smartphone. The next…
When marketing your small business, you need to include all possible options in your tool kit. One such option is called public relations. Many business owners think of it as free advertising. This is a myth because it isn’t free and it isn’t advertising. Parts of public relations, or PR, such as announcements of new…
The bottom lime for survival of a business eventually comes down to making sales. You need to get money coming in the door. There are many ways that you, as a business owner, can make your product and services available. One way used successfully by many art and craft businesses is by participating in shows…
The holiday season generates substantial revenues, as well as browsers, for most small businesses. That means the owner and all of the employees are very busy. So business owners are not looking to add more to the list of things to do during this time of year. Yet, small-business owners need to remember this may…
I recently did a post for another blog, Power of Business. In it I discussed the fact that marketing is much more than making a sale. Marketing should happen early, be often and continuous. You must understand who your potential customer is, what motivates them, and be prepared to use all of the marketing tools available. …
I recently received the Ice Bucket Challenge (which I accepted). If you haven’t heard about this challenge, the idea is to either have a bucket of ice water over your head or donate money to the ALS Association. This challenge has went viral. You probably have even heard about it or participated in it. Today over…
As a business owner, you probably have heard that customers will forget about your business unless you keep your name in front of them. And this thought is partially true. The need to stay visible is an important part of marketing Today, however, with social marketing, “more” is taken to new heights. Everyone is focused…
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