Lots of small town business people tell me they just aren’t sure how to behave on social media. They don’t know what to say, or how to act. Which is funny, because they are the perfect model. If you know how to work with customers in person,you know how to work with customers online.That’s my…
Guest Post by Lance Trebesch I’m not your typical rural businessman. Though my office may be located in the countryside these days, I actually began my career managing and growing startups in Silicon Valley. I spent more than fifteen years in the “heart of the concrete jungle,” helping companies turn their promising new businesses into…
Photos are key for tourism promotion, so you can never have too many great photos to use online. And the U.S. Government is here to help. Most photos you find online are NOT public domain. One exception is “Photos prepared by an officer or employee of the United States Government as part of that person’s…
Reader Dan Johnson, from the Main Street Mall and Perkins Pizza Factory in Perkins, Oklahoma, asked about getting noticed when you’re in the middle of the block. With a row of brick storefronts, it can be tough to stand out! When you’re one business on a long block,how can you stand out?This block is in Traverse City,…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one Feb 8-10, 2013. What good news will you add to the brag basket? Basket photo (CC) by Abby lanes. Don’t hold back because of that word, “brag.” When you hold back, you hide your good news…
Following up on what CASUDI wrote yesterday about the “Take It or Leave It” section in her local recycling facility, that’s a pretty darn good business idea, too. Hey, if people will bid on stuff for silent auctions,maybe they would buy it from a recycling business. Imagine all those garage sale leftovers, estate items that…
Guest Post by Caroline DiDiego, aka @CASUDI Imagine you are a small local environmental business, open 3 days a week, with a couple of employees and several volunteers, required by a local county agency to spend $50,000 for a toilet (sewer hookup), a toilet to be used only very occasionally. Regulations also preclude a Johnny-on-the-spot (obvious…
Photos are terrific at attracting visitors to your story and your place. I promise you that there are not enough photos of your place online. Over at Tourism Currents, Leslie McLellan explained the need for pictures, pictures and more pictures: “With Pinterest, Instagram, Facebook, Foodspotting and all the other sites that emphasize social photography, it…
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