The Brag Basket is open! This one is for August 14-16, 2015. Bring your peachy good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How do…
Market research focuses on understanding your customers. There are a variety of tools to help you do that. Yet one of the most overlooked tools that offers a great deal and costs very little, except for time, is conversation. Conversation is great in terms of getting to know your customers as individuals. What are their…
This article is a reprint from my separate weekly newsletter, called A Positive View of Rural. It’s not the same as this you’re reading right now. Once a week, I send this other email to deliver practical steps to shape the future of your town and share the products and services I offer to help you….
The Brag Basket is open! This one is for August 7-9, 2015. It’s a great deal! Bring your good news to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural…
Some of you may remember the Ford slogan of the 1980’s, Quality is Job #1. That slogan was true then for businesses. And it remains true today. Yet, quality sometimes remains hard to find. For example in the last year, two households in my family had to purchase dishwashers. Two different brands were purchased but,…
Every small town faces the contradiction of young people saying “there are no jobs here” while business say “we can’t find good people.” My friend Kat Long from Ponca City, Oklahoma, sent this story of what they are doing to connect young people with the jobs that already exist in town and introducing girls to…
The Brag Basket is open! This one is for July 31-August 2, 2015. Bring your good news, even tiny good news, to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for…
A lot has been written about how market research will help you achieve business success, and many of these claims are true. That connection, however, is not a simple, direct link. Collecting information about your potential market is useful only if you take the next step of analyzing the data. Data analysis yields clues about who…
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