This article was contributed by Ball State University. When the aisles are packed and checkout lines are long, customers will shop at trusted retailers that place a premium on knowing their needs, says Ramon Avila, a marketing professor and the founding director of the H.H. Gregg Center for Professional Selling at Ball State University. He…
Homewood, Illinois, isn’t a big city. Their population of 19,000 makes them a bigger small town, and they are a suburb of Chicago. So this isn’t a tiny town. But they do have a great pop-up retail program going that any town could try out. Here’s the story from their email newsletter, by Paula J….
Beginning on Jan. 1, 2014, the standard mileage rates for the use of a car (also vans, pickups or panel trucks) will be: 56 cents per mile for business miles driven 23.5 cents per mile driven for medical or moving purposes 14 cents per mile driven in service of charitable organizations The business, medical, and moving…
Welcome to the Brag Basket, our tradition of sharing. The basket is always free and open all weekend, this one December 6-8, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others….
Business owners always are looking for ways to increase sales. I have yet to talk to a business owner who is not interested in increasing his or her revenue stream by selling more to customers. Business owners always are interested in how they can get customers to include one more item in their bag. Marketing…
Because we rural people like to stay connected, local community websites are common projects. But how do you make a good one? That’s what your fellow reader S. wants to know: I am looking into creating a web site for our small town. My goal is to have a central place to highlight the local…
For the first time, Shop Small Saturday is promoting local small businesses in the UK on December 7, 2013. The dedicated UK Small Business Saturday website offers an easy and quick download of digital marketing tools, like posters, logos, and suggested social media posts. There’s also a kit of printed posters, stands and badges you…
Welcome to the Brag Basket, our tradition of sharing. The basket is always free and open all weekend, this one November 29-December 1, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire…
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